The Business Case for Web Accessibility

Why investing in accessibility is not just compliance - it's good business strategy that increases your market reach.

The Market Opportunity

Over 1 billion people worldwide have some form of disability, representing a market with $13 trillion in annual disposable income. By making your website accessible, you're opening your business to this significant demographic.

SEO Benefits

Many accessibility best practices align with SEO best practices. Proper heading structure, descriptive link text, and alt text for images all help search engines better understand and rank your content.

Improved User Experience for Everyone

Accessibility improvements benefit all users, not just those with disabilities. Clear navigation, readable text, and well-structured content make websites easier to use for everyone.

Legal Risk Mitigation

ADA website lawsuits have increased dramatically in recent years. Investing in accessibility proactively is much more cost-effective than dealing with litigation.

Brand Reputation

Companies committed to accessibility demonstrate social responsibility and inclusive values, which resonates with customers and employees alike.

Return on Investment

Studies show that accessible websites often see increased conversion rates, reduced bounce rates, and higher customer satisfaction scores. The investment in accessibility pays for itself through improved business outcomes.